April 7, 2020
Multi-level marketing, or MLM, can be an empowering and lucrative venture (in more ways than one). The connections you make and the business skills you learn are just some of the many things you pick up along your MLM journey. There are also a lot of options to choose from and I’ve noticed that there are MLMs for just about everything. But the one product that has the most potential for growth in the MLM world is CBD.
You’ve probably noticed storefronts selling CBD and ads popping up online describing the benefits. I’ve personally seen CBD sold just about everywhere – gas stations, grocery stores, and of course online. And CBD can be found in products like shampoo, body wash, and face products.
This trend can be seen across the country, whether you live in a big city or small town. A recent Consumer Reports survey showed that more than a quarter of the U.S. population has tried CBD. While their reasons for trying CBD vary, many of the survey respondents were motivated by the hope of what CBD can do for them. Of those who have tried it, one out of seven report using CBD on a daily basis.
What’s remarkable about this is when you realize that CBD was only made legal at the federal level two years ago, thanks to the 2018 Farm Bill. But even with the upward trend, the general acceptance of CBD, and its federally legal status, there are still misconceptions about CBD. And these misconceptions can hinder your business growth if you’re not careful.
I want to briefly explain what CBD is and address some of these concerns so that you can get the most out of sharing CBD.
First things first.
CBD is short for cannabidiol. Cannabidiol is one of the main cannabinoids, or chemical compounds, found within cannabis plants. It is a complex molecule made up of carbon, hydrogen, and oxygen. It is found in both industrial hemp and marijuana plants.
Now, you may be wondering what the difference between hemp and marijuana is. Well, don’t worry, I’ve got you covered!
This is where so much of the confusion and misconceptions surrounding CBD comes from. Although hemp and marijuana are both species of the cannabis sativa plant, they represent different varieties.
The major differences between those varieties concern levels of THC, a compound with intoxicating properties responsible for creating feelings of euphoria, more commonly referred to as “getting high.”
Industrial hemp naturally has a lower concentration of THC and is what companies like Nature’s Ultra use to make their CBD. Nature’s Ultra CBD is isolated from the hemp through a proprietary extraction method ensuring their products contain 0.0% THC, and there’s even third-party testing to prove it.
Change can be scary and trying anything new may cause some stress or anxiety. That’s completely understandable. But the misconception that using CBD is the same as smoking marijuana -- or otherwise ingesting THC -- is what worries so many people when they consider using it.
The fact is, CBD is not marijuana. CBD is federally legal under the 2018 Farm Bill, which states that the dry weight of the hemp needs to contain 0.3% THC or less. Legality aside, some customers are simply concerned with any kind of exposure to the intoxicating properties exhibited in THC. This is another reason why Nature’s Ultra products are made with 0.0% THC, a number that can be confirmed in every batch thanks to rigorous third-party testing.
My goal is to inspire confidence and empower you to not only try CBD, but to speak to others honestly about your experiences using it.
Discussing your experience accurately and authentically requires that you:
● Explain what CBD can do, without making exaggerated or false claims
● Identify its source and where verified CBD products come from
● Why you choose brands like Nature’s Ultra over others
● Represent what CBD has meant to your self-care wellness routine by honestly speaking about your personal results from using CBD products
More often than not, the people I’ve talked to have had such positive experiences using Nature’s Ultra CBD products that they are eager to share them with friends and family.
Just like using CBD, sharing it requires consistency. Don’t give up after the first couple of days. You’ll be surprised by all the benefits that come from incorporating CBD into your life.
For more info on Nature’s Ultra CBD or how to make it a part of your business, click here.