May 1, 2020
Almost two weeks ago, I announced that Nature’s Ultra products were available in all 50 states. Well, we are now officially in the land of the rising sun – Japan! This is just another step in our effort to bring quality CBD that meets the Seed to Seal standards to everyone in the world.
CBD has become a very trendy subject and has established itself as an integral part to a daily routine. According to an article by Forbes, the CBD wellness market is growing with nearly 7% of American adults using CBD products. Over the next several years, that number is expected to grow to 10% as interest in CBD continues to grow. CBD will no doubt continue to attract even greater numbers as time goes on.
It’s true that CBD is still fairly new, but it is becoming more accepted as it moves further into the mainstream. When you see how far CBD has already come since the 2018 Farm Bill, it makes me wonder what we can expect in 2020 and beyond!
The federal legalization of CBD has increased people’s interest in hemp-derived products and analysts predict further growth in the industry.
USA Today cited research aimed at gauging public interest in CBD and found that Google searches for CBD have increased substantially since 2014 and are continuing to accelerate. In the last month data was collected for the research study (April 2019), there were 6.4 million CBD Google searches, and searches increased 160.4% in 2018 compared to 2017.
The most telling trend for me, though, is the increase in consumer awareness and interest in sustainability and knowing where products are sourced.
A growing number of consumers support more stringent quality control and assurance across the industry. This is echoed by the FDA, who are cracking down on companies making unsubstantiated claims about their products that can put consumers at risk.
Nature’s Ultra is committed to producing and promoting quality CBD products and ensuring that you are educated and savvy when it comes to shopping for CBD.
Even though the popularity and acceptance of CBD has increased, Nature’s Ultra is motivated to maintain the Seed to Seal standard when it comes to quality assurance.
Opening in Japan is just the beginning of Nature’s Ultra CBD entering the global market. Our commitment is to provide everyone with the best CBD and best customer experience possible. There will be more to come as the CBD landscape changes.
I appreciate the support the brand has received and look forward to the future.