September 5, 2023
In today's digital age, more people access Facebook via mobile than ever before. For advertisers, this presents a golden opportunity to engage users where they spend most of their time—on their smartphones. But how do you ensure that your Facebook ads are seen exclusively by mobile users?
UltraByRich, with years of expertise in the digital marketing realm, offers a detailed walkthrough to ensure you're tapping into this vast audience. Let's dive in!
Understanding the Mobile Audience
Before we get into the how-to, it's essential to grasp the significance of the mobile user base. Mobile users typically:
With this context in mind, let's get into the targeting.
UltraByRich's Step-by-Step Guide to Mobile-Only Ad Targeting on Facebook:
1. Access Facebook Ads Manager:Begin by logging into your Facebook Ads Manager account. Ensure you have the necessary permissions for the ad account you wish to use.
2. Start a New Ad Campaign:Click on the 'Create' button.
3. Choose Your Objective:Based on your marketing goals—whether it's brand awareness, lead generation, or conversions—select the appropriate objective.
4. Navigate to the 'Ad Set' Level:This is where you'll set your audience, budget, and schedule. But most importantly for this tutorial, it's where you'll define your placement.
5. Adjust Placements:Under the 'Placements' section, select the 'Edit Placements' option. Here, you'll see a list of all available placements across Facebook, Instagram, Audience Network, and Messenger.
6. Choose 'Mobile Only':Deselect all 'Desktop' options, ensuring only 'Mobile' options are selected across all platforms.
7. Continue Setting Up Your Ad:With placements adjusted, continue with your regular ad setup process, from defining your audience to selecting your budget, and finally designing the ad creative.
8. Review & Launch:Before going live, review all settings to ensure everything aligns with your objectives, especially the mobile-only targeting.
Pro Tips from UltraByRich:
Targeting mobile users exclusively can be a game-changer for certain campaigns, especially if your audience is frequently on the move. With this expert walkthrough by UltraByRich, you're now poised to capture the attention of mobile users and drive impactful results on Facebook.
Harness the mobile-first approach and steer your Facebook advertising campaigns towards success. Happy marketing!