September 5, 2023
If there’s one thing digital marketing has taught us, it’s that the fortune is in the follow-up. Not everyone who interacts with your ads will convert immediately, but that doesn't mean they aren't interested. This is where retargeting comes into play.
In this expert tutorial and DIY walkthrough by UltraByRich, we'll dive deep into creating a Facebook audience specifically to retarget those visitors who engaged with your forms in previous ad campaigns but didn't complete the desired action. Let's get started!
Why Retarget Form Visitors?
Before we jump into the how-to, it's essential to understand the 'why'. Visitors who engaged with your form have shown a heightened level of interest. They've taken an extra step compared to regular viewers. By retargeting them, you're nudging these almost-converts a little closer to becoming loyal customers.
UltraByRich’s Step-by-Step Guide to Creating a Retargeting Audience:
1. Log into Facebook Ads Manager:This platform is where all the magic happens. Ensure you have admin access to the ad account in question.
2. Go to Audiences:Located in the main menu, this section allows you to create and manage your custom audiences.
3. Click on 'Create Audience':Choose 'Custom Audience' from the dropdown.
4. Select 'Website Traffic':This option will enable you to target users based on their interaction with your website, including form pages.
5. Define Your Audience:For retargeting form visitors, set up the conditions as “People who visited specific web pages” and input the URL or keywords of your form page. Additionally, choose the time frame for your audience, like the past 30 days.
6. Save and Name Your Audience:Give your audience a descriptive name, like "Form Visitors - Last 30 Days", so it's easily identifiable later.
7. Use This Audience in New Campaigns:When setting up new campaigns, you can now select this custom audience for retargeting purposes.
8. Craft a Compelling Ad:Remember, these users were close to converting. Your ad should remind them of what they're missing out on, offer solutions to potential objections they might have had, or provide an added incentive to act.
Pro Tips from UltraByRich:
Retargeting is an art. It’s about reminding, not annoying. It's about being relevant and timely. With this DIY walkthrough by UltraByRich, you’re now equipped to bring back those valuable visitors who showed interest in your forms and get them to complete the desired actions.
Harness the power of Facebook retargeting and watch as your conversion rates soar. Happy advertising!