July 21, 2020
We’re halfway through the year! It’s hard to believe how fast time has flown by and how far Nature’s Ultra and the CBD industry has come. Thanks to you Nature’s Ultra CBD has become one of the most successful product lines at Young Living, and there’s no signs of stopping! Clearly there’s a demand for high-quality CBD products so that got me thinking about the future of Nature’s Ultra CBD.
The CBD market is currently saturated with tons of CBD brands. But just because these brands are around now doesn’t mean they will be next year. The best CBD oil is extracted from domestically grown hemp that follows the federal guidelines. But not every brand follows those guidelines, nor do they have access to or can afford to grow their hemp domestically.
High-quality CBD comes from following strict growing conditions and rigorous testing. I have a feeling that a lot of the smaller brands, and even some of the bigger ones, will disappear in the next year or so.
I’ve mentioned this before but one of the problems in the CBD industry are companies that cut corners with their products and that make unsubstantiated claims. Part of that problem is the lack of direction and federal regulation.
I imagine this will change in the near future though. The FDA and other organizations will have to step-up and curb claims and misleading advertising. This isn’t a restriction but will help weed out any bad players. Larger companies, like Nature’s Ultra and Young Living, who are following current guidelines will likely be the only companies left after more regulations are passed.
There has been negative stigma surrounding hemp and CBD for years, mainly because of the relationship it has to cannabis and the Controlled Substances Act that was passed into law back in 1970. But thanks to the Agricultural Improvement Act passed in 2018, hemp is federally legal. However, there are still misconceptions out there about CBD.
Scientists and researchers now have to play catch up to demystify CBD and help spread awareness of its qualities. As more acceptance, regulations, and funding pour into the CBD industry, we will finally be able to see substantiated studies and health benefits.
The hope is with new regulations passed and new research done, Nature’s Ultra can expand its product offering. CBD is very versatile, and we’ll likely see an evolution of CBD product options in the coming year.
The CBD industry is constantly changing and it’s nearly impossible to predict what we will be able to offer, but one thing is for sure: Nature’s Ultra product line is too important to remain the same.
A goal of mine is to be on the forefront of CBD education. My commitment is to provide compliant, up-to-date information about CBD and the CBD industry to everyone. I hope that by doing this awareness about CBD will improve and that will help lift decades of negative stigma surrounding CBD.
CBD is one of the fastest growing industry in the nation. But unlike many of these other CBD companies, I plan for Nature’s Ultra to be around with Young Living for years to come. CBD isn’t going anywhere anytime soon, and things will only get better moving forward.